Module 1, Topic 1
In Progress

5 P’s of Marketing

When you’re putting together a marketing plan for your business, concentrate on the marketing basics, these 5 key components of any marketing plan:

The 5 P’s


PRODUCTS & SERVICES

  • Infant Massage Classes
  • Educational Talks/Lectures/Presentations
  • Products for Infant Massage Classes (e.g. oil, books)

PROMOTION

  • Word-of-mouth
  • Print media
  • Internet/web presence
  • Social media

PACKAGING & DISTRIBUTION

  • Infant Massage Classes (one-on-one &/or group class series)
    Product Packaging ( e.g. add items into package price for class)

PRICING

Please note:

Pricing varies according to location and population your serve. This is only an example of average pricing we notice throughout North America. We suggest looking online, and in your community, to find similar or likeminded lessons and classes to help you discover the best pricing for your practice.

  • Average cost of infant massage classes ranges from $25 to 35 USD per class for a presentation of a 4 or 5 week class series
    // using a $25 per class idea – that would equal $100 USD per family/per series//
  • Average cost of infant massage private sessions (one-on-one) range from $50 – $75 USD per private session

Presence

Creating a “Presence” in your community

  • Meet with other like-minded parenting educators in your community, and together, offer an informational session to the public
  • Provide presentations at local hospitals, medical centers, nursing agencies, and for other healthcare providers
  • Meet with healthcare professionals who work in the maternity ward, providing informational handouts and brochures for distribution to new parents
  • Attend meetings of local community groups that may provide you with clients (e.g. doula or midwives groups – they have babies on the way!)
  • Develop and nurture relationship with key members of the community
  • Provide introductory workshops for childcare providers
  • Provide information at community health fairs and events

Believe in the information you are providing.

Present with passion – your passion can be contagious!